How to Create & Build a Facebook Store – There are different ways of launching a virtual store on Facebook, the biggest social network in the world. it’s quite easy. Here we explain how to Create & Build a Facebook Store from the Facebook page.
How to Create & Build a Facebook Store
Creating a Facebook store can be done using external apps: services and tools that don’t belong to Facebook and From a native tool: integrated into the Facebook page.
Note: Before Creating or Building a Facebook Store, you need to first have a Facebook page for your business.
To Create Facebook Store With Native Tools;
- Show the “Shop” section
If your page is not showing the tab, you have to go to Settings / Edit page. From there you can select the pages you want to be displayed.
You can also choose not to show some or change the order.
Configure your page’s template
Though you may have understood that you can modify your page’s appearance, you actually can’t. The only thing we are interested in here is selecting a template that matches the type of business we have and that has the option of showing the “Shop” tab.
- Setting up your shop
The first thing you are asked to do is to decide what will happen when users click on your products. Facebook only offers two options for the moment:
Sending the client to your own website to complete the payment process.
Opening a chat box to add more details and close the sale.
However, if you offer services, offering more information before selling them is necessary. It is a lead magnet more than a sale in itself.
The next step is to choose the currency for your prices.
- Add a description
The last step before starting to upload your products is to add a description of your shop.
Try to be original, but don’t run your mouth. What you sell and how it is going to help users needs to be clear in just one line.
After these four steps, you will be ready to start adding products to your shop.
Requirements and how to upload products to your Facebook store
Adding new items is very easy and implementation is quick and comfortable. You just need to bear in mind the following:
Images: they have to be square; at least 1024 x 1024 and on a white background. Images won’t be blocked for now following this rule, but they recommend images being close-up and including just one product. Have a look at this post if you don’t know how to take pictures of your products.
Variation: they are similar to product attributes, size, colors, etc. You can add up to four.
Remember that like with any publicity image on Facebook, you should not include more than 20% text.
Last tip for adding images: be patient. After uploading one, you will need to wait a few minutes for it to be validated. They are normally published after 5-10 minutes.
- Product collections
Once you have uploaded your products, you need to organize them.
With collections. Think about them as e-commerce categories.
Adding your products randomly means chaos, and chaos doesn’t get along well with a good conversion rate. 😉
Grouping your products into collections makes surfing easier, more organized, and increases the chances of clicking—which is our final goal.
Creating Your Facebook Store With External Tools
Just like with the native tool, launching a Facebook store with an external app is not complicated.
We are going to have a look at the 4 best apps available nowadays in order to link the most popular CMS to Facebook.
- Facebook for WooCommerce
The same WooThemes team that created the plugin to turn WordPress into an online shop have made it easy for us again.
Their plugin, Facebook for WooCommerce, comes with an easy setup and you can link as many products as you want to the social shop. Once it has been installed and activated, a new option will be shown on the integration tab of your WooCommerce settings.
A settings assistant will guide you through the process of connecting both platforms without any difficulty.
Beetailer is one of our favorite options. Apart from being a very complete and intuitive app, one of the things that we like the most is that it is in Spanish.
However, the best thing is that it won’t cost you an arm and a leg since it has a free version that will allow you to sell up to 30 products.
What if you go crazy selling your products?
For $40 you can get an upgraded version that allows you to sell up to 500 products. Regarding its functionality, besides the listing of products themselves, you can launch campaigns and promotions.
It also has a wide range of statistics you can use to have everything under control. If you already have an e-commerce with Magento, Shopify or Prestashop, it is even easier: you just need to import your products.
Ecwid is another app for selling on Facebook. Like Beetailer, it has a free plan, although it only allows you to sell 10 products.
If you are interested in selling more, you won’t have to pay a lot either. The first plan only costs €15, and with it, you can sell up to 100 products (a good number to start trying it out with).
Another interesting characteristic is the fact that it can be integrated into several platforms. Besides being able to install Ecwid on your website or social networks, you will also be able to sell on eBay, Google Shopping, Yahoo, and Shopping.com.
Palbin is another app that is currently making a strong impact in the online shops market. This tool helps you create an online shop with your own domain and later integrate it in Facebook.
You also have the option of including a payment gateway (POS), more images for your products, and a translation of the shop in several languages. The integration plan for Facebook costs €30 per month.
How To Add Products To Your Facebook Store
You can add products to your Facebook store with the following steps;
- Go to Facebook Homepage Here
- Login to your Facebook account
- Open your Facebook store page
- Click on add products, then tap on the name of the product
- Open your product detail page
- Click on manage
- Save it
After adding products you can edit it by adding descriptions and real images of the product, you can also add a price and name the product.
For more questions and contributions about How to Create & Build a Facebook Store on the comment section below.