Latest Ways To Set Up a Facebook Store and Start Selling – Using Facebook Store is an easy and effective way to boost your sales when you set up an online store. Latest Ways To Set Up a Facebook Store and Start Selling is carefully brought to you to increase your sales on Facebook Store.
Latest Ways To Set Up a Facebook Store and Start Selling
Facebook Store is a page which you can sell your products through to reach a wider customer base. You might also have heard this referred to as Facebook Shop – this is exactly the same thing, just under a slightly different name.
You might be wondering why you’d want to create a Facebook Store. Surely it’s enough just to have a great eCommerce website? Well, think again! Facebook has over 2 billion active users every single month. That’s too many potential customers to turn away!
With all those users out there, it’s worth setting up a Facebook Store page to appeal to them and bring in their custom. But what’s the best way to do this?
Two Ways to Sell on Facebook:
- Use Facebook’s platform itself to create your Facebook Store, list products, and set up a shopping cart to connect payments. This is a more basic way of selling.
- Use an e-commerce website builder to create an online store, then automatically link your products to your Facebook Store page. This requires little technical know-how and is simple to set up and manage.
We recommend option two. It’s better to use an e-commerce builder like Shopify to sell through Facebook: not only is this option a lot simpler, but it gives your online business a much more extensive online presence.
Facebook has limited e-commerce functions compared to these specialized website builders. For example, it has fewer payment options for your customers to choose from, you can only sell physical products, and some options are only available in the US.
By connecting your online store to your Facebook Store, you get the best of both worlds!
In this article, we’ll take you through just what it means to sell through Facebook. We’ll recommend the three best e-commerce builders to connect to your Facebook Store and show you how to set up your store with each of them.
Now let’s get started on the world of Facebook selling…
If you don’t have your own online store yet, these are the two guides you need:
- E-commerce Website Builder Comparison Chart – our top-rated e-commerce store builders.
- How to Build an Online Store – a step-by-step guide to creating an e-commerce store.
What is a Facebook Store?
A Facebook store allows you to sell products through your Facebook Page. You can set up a Facebook Page for your business that is separate to your personal Facebook account.
Once you’ve set up your Facebook Business Page, you can start selling on Facebook by creating a tab for your store on this page.
How to Sell on FB Store
Labeled here as “Shop” instead of “Store”, you can see the store set up as one of the tabs on this Facebook Page.
When people visit your Facebook Page, they can click on your Store Tab and purchase products directly on your Facebook Store.
Needless to say, to get people to buy from your Facebook Store, you should be growing your Facebook audience/community as part of your overall business marketing plan.
Engaging your Facebook community is an excellent way to grow your business. Facebook makes it super easy for you to target users with specific interests, and it makes sharing (viral marketing) your content much easier than sticking to a single platform.
The Best Way to Start Selling on Facebook;
E-commerce website builders have specialized features and functions to maximize your businesses’ online presence. If you create your Facebook Store directly through Facebook, there are limitations for you and your customers: these include a lack of syncing and payment types, as well as lower quality product images.
By connecting a Shopify website to your FB Store, however, you can avoid these frustrations. You’ll appeal to the same wide audience while keeping the advanced e-commerce features that come with using a specialized builder.
By using a website builder to connect your FB Store, any purchases will automatically come out of your inventory. This will make managing your store a lot easier! You can either keep your checkout on the Facebook page to keep the user journey as simple as possible, or you can direct customers to your own website’s checkout to introduce a wider range of payment types.
So what is the easiest way to start selling on Facebook?
Website builders allow you to set up your FB Store quickly and easily, all without requiring you to mess around with coding at all. The first thing you need to do is set up a Facebook Business Page. This is essential for selling through Facebook and creating your FB Store. Then all you need to do is add an app to your online store and you’ll be selling on Facebook in no time!
Selling on Facebook
Using a website builder to sell on Facebook really could not be simpler!
Not sure what a website builder is? Put simply, a website builder is the quickest, easiest and cheapest way of creating a website or online store.
There are a number of e-commerce platforms that can automatically connect all your products to your Facebook Shop. Check them out below:
- Shopify – our highest rated e-commerce website builder
- BigCommerce – a dream for businesses wanting to sell large numbers of products online
- Squarespace – perfect for creative businesses thanks to its industry-leading templates and designs
We recommend these three e-commerce builders because they offer top-level service for a wide range of businesses. Shopify is a top all-around option for any online business and has over 1 million active users worldwide. BigCommerce’s powerful features and impressive app store makes it a popular choice for large businesses managing an extensive inventory. And Squarespace is ideal for creative businesses, with its high-quality designs and shipping fee calculator.
Once you have built your own online store, you can then expand your business presence by setting up a Facebook Store to start selling on Facebook.
Recommended: How to Sell on Facebook with BigCommerce
If you’ve used an online store builder to create your eCommerce store, any changes or updates you make to your products will automatically be “pushed” through to your Store.
The benefit here is that you just have to update your product once, and your Store will also be seamlessly updated – saving you time and sanity!
We’ve included Shopify, BigCommerce, and Squarespace in this guide as our recommended online store builders that work well with Facebook.
Now let’s delve deeper into each builder so you can see how easy it is to set up a FB Store.
We’ll go into more detail about these website builders below, or if you’re looking for further information, why not check out our reviews and other helpful guides: